MITPO Journal · Page 2 of 4
Archived research on AI, search, and marketing systems.
Playbooks and operator analyses from earlier in the MITPO research archive.
Your Next Marketing Hire Is an AI Agent: Agentic Workflows That Actually Ship in 2026
Marketing automation in 2026 isn't a chatbot bolted onto your stack - it's AI agents that research, plan, draft, and hand off real work with a human approval step. Here's what agentic marketing looks like in practice for lean teams.
ChatGPT Ads Just Opened to Every Business - Do These 5 Things Before Bids Spike
OpenAI opened ChatGPT advertising to any U.S. business with a budget, and Meta is set to pass Google on global ad revenue for the first time. Here's the lean-team playbook for the new AI ad surface before competition floods in.
Authenticity Is the New Moat: Winning the Post-AI-Slop Backlash in 2026
After two years of AI-generated everything, consumers are pushing back. In 2026 craft, point of view, and proof you can't fake have become the real competitive moat. Here's how lean teams use AI for speed without sounding like everyone else.
Agentic Commerce Is Here: Why Getting Cited by AI Now Beats Ranking on Google
Google's Universal Cart and OpenAI's in-chat checkout just made AI the new storefront. Here's how lean teams win answer engine optimization (AEO) and get cited by ChatGPT, Perplexity, and Google AI in 2026.
Vibe Marketing: How One Person Now Runs the Output of a Whole Marketing Team
Vibe marketing is the 2026 way lean teams produce a whole department's output with AI. Here's the workflow, the stack, and the human layer that keeps it from becoming slop.
The 2026 AI Price War: What Opus 4.8, Gemini 3.5 Flash and Microsoft MAI Mean for Your Marketing Budget
Claude Opus 4.8, Gemini 3.5 Flash, and Microsoft's MAI models just kicked off an AI price war. Here's the right model stack for each marketing job - and what it actually costs a lean team.
Best AI Marketing Platform for Startups in 2026: What to Look For
A founder-friendly buying guide for choosing an AI marketing platform that connects research, strategy, creative, automation, and reporting without adding more tool sprawl.
Answer Engine Optimization: How to Get Cited by ChatGPT, Perplexity, and Gemini in 2026
Traditional SEO optimizes for Google's ten blue links. Answer Engine Optimization optimizes for the one paragraph an LLM returns. Here is what actually drives citations in the AI-answer layer in 2026.
The 2026 Guide to AI Marketing Platforms
A practical guide to choosing an AI marketing platform in 2026, with evaluation criteria for founders and lean teams.
Surviving Google's 2026 AI-Spam Update: What Changed and What to Do About It
Google's March 2026 update deindexed thousands of AI-content sites overnight. Here is what the update actually targets, why operator-led content is still safe, and the concrete steps to audit an existing site.
The Future of AI in Digital Marketing: 2026 Trends You Can't Ignore
A 2026 operator brief on AI search, agentic workflows, first-party data, creative automation, and the systems marketers need to stay competitive.
AI Search Optimization in 2026: How to Rank When the Engine Answers First
A 2026 SEO playbook for AI Overviews, answer engines, cited content, and the post-SGE search environment.