MITPO Journal
Real operator notes on AI, search, and marketing systems.
Research-backed playbooks, live market shifts, and practical workflows for teams building with AI in 2026.
AEO Checklist 2026: 12 Changes That Help AI Answers Cite Your Pages
A practical checklist for answer engine optimization in 2026, grounded in Google's own documentation, Ahrefs studies of millions of AI citations, and the GEO research paper.
From Sketch to Spot: The AI Ad Workflow Behind a $2,000 NBA Finals Commercial
How Kalshi's AI-made NBA Finals ad was built, what the 300 to 400 generations tell you about budgeting, and a sketch-to-reference-to-video workflow you can copy.
Email Marketing Tips for 2026: The Sender Rules Gmail and Yahoo Now Enforce
The authentication, one-click unsubscribe and spam-rate rules that Gmail and Yahoo set for bulk senders, and the list and content habits that keep you under them.
How One Launch Video Brought 12,000 Orders in Two Days: Dollar Shave Club and 7 Tips for Yours
What Dollar Shave Club's 2012 launch video did right, what the numbers actually say, and a seven-step plan for your own launch video.
Marketing Tips That Have Worked for Decades, and the 2026 Version of Each
Seven marketing tips that outlasted every channel change, each with the evidence behind it, a real case study, and what it looks like in 2026.
Video Ad Tips for 2026: Google's ABCD Checklist, Applied to a 30-Second Spot
Google's ABCD framework in plain language, a six-shot structure for a 30-second commercial, and a checklist you can run before you publish.
Marketing Automation Workflows for Startups: 7 Practical Examples
Seven marketing automation workflows a startup can build without overbuilding, with the human review points, a Superhuman case study and the email rules to check first.
AI Ad Creative Generator Guide: How to Make Better Campaign Assets
How to brief, review and test AI-made ad creative, using platform guidance on hooks and testing, the current AI disclosure rules on TikTok, Meta and Google, and the Copyright Office view on rights.
How to Build a Brand Voice Guide That Your Team Will Actually Use
Six steps to a one-page brand voice guide, using public guides from Mailchimp, Shopify and Monzo and a Nielsen Norman Group tone test.
How to Write Headlines That Get Clicks (Without Being Clickbait)
A sourced guide to writing specific, front-loaded headlines that earn the click without withholding or exaggerating.
Influencer Marketing in 2026: What's Changed and What Works Now
A sourced look at 2026 creator budgets, small-creator tiers, trust, disclosure rules and measurement, with a case study and a plan for this week.
Top 5 Mistakes Startups Make With Their Landing Pages
Five common landing page mistakes, each with a fix and the evidence behind it, including two real A/B test case studies.
Nano Banana 2.1 for Marketers: What Changed, What It Costs, and How It Tested
Google released Nano Banana 2.1 on October 6, 2026. Here is what its documentation says, the per-image price at each size, what we saw in our own tests, and how to brief it for ads and social posts.