AI campaign planning
Drop in a positioning brief and a goal. MITPO returns a campaign brief: channel mix, audience cuts, messaging angles, and creative tasks ready to hand off.
In brief
MITPO turns positioning and research into campaign plans - channels, messaging, creative briefs, and execution workflows - in a single AI-driven flow.
Last reviewed
Brief in three moves
Positioning + goal in. Structured campaign brief out. Same context drives downstream creative.
- 01
Set the goal
Awareness, demand, conversion, or retention. MITPO maps each goal to a different brief shape.
- 02
Layer the context
Positioning brief, audience model, top competitors. MITPO reads them automatically - no copy-paste from another tool.
- 03
Render + iterate
Audience cuts, channel plan, three messaging angles, creative tasks, risk register. Edit any field; the rest stays consistent.
A real campaign brief, not a prompt dump
Audience cuts
Personas + channel-fit notes the brief actually targets.
Messaging angles
Three to five testable angles with reasoning.
Creative tasks
Concrete copy + image briefs your team or agency can run with.
Channel plan
Per-channel pacing and KPI targets.
Risks
What could break, how to mitigate.
Workflow
A handoff plan into MITPO's creative and automation modules.
A brief your team or agency can run with
Sample - Q3 product-led-growth campaign brief
- Goal
- Demand for self-serve trial. Target 1,800 SQLs over 8 weeks at <$45 CAC.
- Audience
- Founder + 1-3 ops eng at Series-A SaaS, US/EU. Job: cut analytics-stack cost.
- Channels
- LinkedIn paid (50%), Reddit r/saas + r/devops (20%), founder-led X (15%), partner newsletters (15%).
- Angles
- "Switch from $40k Datadog to $400 MITPO". "What 7 founders cut to ship faster". "Hidden cost of vendor lock-in".
- Creative tasks
- 12 LinkedIn carousels, 4 Reddit AMAs, 2 founder-letter drafts, 1 landing variant.
- Risk
- Datadog incumbency. Mitigation: lead with cost-detail not feature parity.
Generated from a positioning brief + one-line campaign goal in under 2 minutes.
Yes. MITPO helps turn research and positioning into campaign briefs, channel ideas, messaging angles, creative tasks, and execution workflows.
Helpful but not required. MITPO can generate one from your competitor and audience inputs if you don't have one yet.
Yes - the campaign brief hands off into MITPO's creative module so the same context drives copy and image generation.
Try a real campaign brief on the demo
Open the demo and watch a brief render from a positioning statement and a goal.